Brand Failures – The case of AIWA


Over time, branding is becoming an integral part and parcel of any company activity. The companies have realized that this might be challenging to survive without establishing a brand in the market. Consequently , all the projects are becoming taken by the businesses to create a strong brand graphic and over electrical power the rivals. However , the last few years have also revealed many cases of brand failures in the American indian landscape. Aiwa, one the best names inside the electronics segment, has skilled a failure in establishing their brand in India and has experienced the consequences. The truth of AIWA

Over the years, AIWA has created your brand name to get itself in the market being a leading manufacturer of audio products, including head-phone stereos, stereo system systems, portable stereo systems, minidisc players, CD and cassette players, and car stereo systems. Approximately 86 percent of company income are a major from this kind of audio goods. The company as well manufactures and sells visible products, just like VCRs, color televisions, DIGITAL VIDEO DISC players, and digital satellite tv tuners; this sector comes revenue for about 12 percent of sales. Aiwa was your company that introduced initial Japanese cassette tape recorder in 1964. The brand Aiwa enjoys the legacy greater than 58 many years of operation in the global market segments. Aiwa's admittance into the Indian markets was marked by aggressive pricing strategy to permeate and catch a major part of the market. In the initial stages of its operation in India, Aiwa realized that absolutely free themes are funds conscious and look for value for money in what ever product or service they wish to buy. Acquiring this into consideration, most of the items were bought at a price that was conveniently affordable by simply middle classes. It applied sophisticated technology to production its item thereby reducing the cost each and every stage of production which in turn enabled these to transfer the benefit to the consumers....


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