06 22, 2k 7dream. com Seven-Eleven The japanese Co., Ltd.

7dream. com Open to get Business--site commences by offering music, travel, items and products, car-related companies, and photos On Weekend, July one particular, 7dream. com will begin the first level of its full-fledged progress Japanese-styled e-commerce operations simply by opening its Internet site 7dream. com (URL: http://www.7dream.com). 7dream. com began on Feb 1, 2150 as a partnership by Seven-Eleven Japan Co., Ltd., NEC Corporation, Nomura Research Institute, Ltd. (NRI), Sony Corp., Sony Promoting (Japan) Incorporation., Mitsui & Co., Limited., Japan Travel Bureau, Incorporation. (JTB), and KINOTROPE, INC. By combining their content material, information, technological resources and infrastructure and know-how from the capital participants and business partners, 7dream. com is aiming to develop a fresh type of ecommerce. As the first step in that procedure, 7dream. com is beginning its Internet Web site, providing sales and referral solutions for approximately 95, 000 items in the regions of music, travelling, merchandise and gifts, car-related services, and photos. In its business, 7dream. com uses the infrastructure of Seven-Eleven Japan, including its details and circulation networks. Buyers will be able to use the network greater than 8, two hundred stores to pick up and pay because of their purchases on the 24-hour basis (credit card payments and reliable pay-on-delivery and home delivery courier services can also be available). As well, by enlisting the services of multiple contents suppliers as well as those of the partnership companies to provide a wide-range of products and companies, the Web site is structured for making it easy to do comparative buying and to acquire related products. It is a easy and exciting one-stop buying service. 7dream. com will likely open its mobile phone formatting site, Petitdream. com (URL: http://phone.7dream.com) simultaneously, and carry out many different promotions for the two sites. In the future, the organization will try to strengthen the appeal of their sites by linking up different access channels, such as game games consoles and digital broadcasts, and by reinforcing its promotional mixture, which includes various programs and press. Based on a cooperative organization with the partnership companies, 7dream. com will expand its content. In the fall, it is going to add game software product sales as well as information services on education courses through assistance with Zenken Corporation, Select Japan, Inc., JMA Management Center Incorporation., PA Company., Ltd., Japan Kanji Understanding Testing Basis, and Toppan Printing Co., Ltd. Moreover, 7dream. com will begin producing new solutions using " Dream Navi" (temporary name), the media terminal getting installed in all 7-Eleven shops during the period from fall 2000 to spring 2001. The services will include ticket revenue, music download sales, digital prints, yet others. Through these measures, 7dream. com will certainly aim to increase its web commerce business by giving even more convenient services can be and enjoyable digital services. Cooperating while using business of the Internet site getting developed and run by 7dream. com,

Seven-Eleven Asia will create fresh sales and promotion techniques that hyperlink up with the stores and various channels and media, as well as the ordering, payment acceptance, and delivery services. Through the companies of 7dream. com, Seven-Eleven Japan will certainly meet the interest in and demand for Internet companies. In addition , Seven-Eleven Japan will use these companies to increase the popularity of it is stores, accomplish synergies among regular and Internet revenue, promote higher store dedication, and strengthen our customer base and shop organization. Seven-Eleven Japan believes that this business scheme can be described as highly convenient Internet shopping program. Consequently, we now have applied for a patent around the business model. 7dream. com and Seven-Eleven The japanese plan to broaden their ties with a a comprehensive portfolio of business partners that are leaders in their sectors to develop...

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