Dr . Claire Roof
English 111 03B
04 Sept. 2013
Is the Music Industry in a Crisis?
In Elaine's McArdle's essay " Up on downloading, ” three Harvard Law school Professors William Fisher III, Charles Nesson and Jonathan Zittrain come together to discuss solutions for illegal downloading of music. In this essay, the music industry claims it has a money crisis. (McArdle 1) I think perhaps it is really a marketing and a technology issue. The music industry has so many more resources now then it has ever had in the past. One of its biggest resource is Itunes. This should be a great resource to market and sell music. The music industry should not have any type of money problems. The industry needs to use their resources more creatively and effectively in order to get the most out of it.
In Professor Charles Nesson's model " Speed Bumps, ” he proposes making legal downloading of music cheap and attractive and dimishing the quality of illegal downloaded music (McArdle 1). I agree with Professor Nesson's, I think if the music was cheaper to download that more people would pay for their music instead
of doing it illegally. There are many ways to make music affordable for downloading Abberger 2
while allowing the music industry to make a profit as well. People love to get bargins or even better get things for free. If the music industry remembers that they will get out of there money crisis easily. I think if Itunes ran monthly specials like my current grocery store they would get more sales and loyal customers. For example if they had a buy one and get one free sale on songs or even reduced prices for older or not as popular songs they would earn more revenue.
In this essay, Zittrain anticipates a situation where people are paying money on a bulk subscription model (McArdle 1). Itunes could have different levels of subscriptions such as you can be one of the first ones to get new releases first or downloaded so many songs a month for one low price. I dont understand why the music industry hasnt done anything like this yet. There are many sucessful examples in other industries that do this such as cell phone companies, internet subscriptons, Netlflix and cable companies. This is a very successful concept and I dont understand why the music industry isnt capitalizing on what has been already done. I do believe that musicians should make money off of their music. A musican puts many hours of time and effort into making their music. Musicians should not expect to make all their money from Itunes or cd sales. The industry has changed so
Musicians need to change as well. Remember the old saying not to put all your eggs in one basket. Well, musicans need to remember that and become diversified. They Abberger 3
can go our tour and sell their merchandise at concerts�. Music is used in alot of commericals and tv shows. A musican can also become a producer for other people music. So to me it doesnt seem like the music industry is in as bad of a crisis that they are saying they are in.
Is it ethically wrong to download music without paying for its? I think it depends on who you ask. Music used to be so simple. You listened to it on the radio for free�. You bought a cd or a tape when you wanted a copy of your favorite music. Those of us who grew up without Itunes, Youtube and without the internet paid for our music. I did and I feel like it is steal when you download music without paying for it. Those who have grew up with getting their music off the internet may not feel that its wrong to illegally download music since they have been doing it all their lives. There are so many sites where you can stream music for free such as Spotify, Rhapsody, Pandora and Jango.
I believe that music industry needs to come to terms with changing technology and change their way of doing business. They will not be successful till they use...
Offered: McArdle, Elaine. " Up on Downloading. ” Harvard Law Bulletin 2008. Print
Retrieved on August 22, 2013. web