Status management is definitely the practice of monitoring the reputation of someone or manufacturer, addressing contents which are harming to that, and applying customer feedback strategies to get feedback or early warning alerts to standing problems.[7] The majority of reputation supervision is focused upon pushing straight down negative listings.[8] Reputation supervision may try to bridge the gap among how a organization perceives alone and how other folks view it.[9] A few examples of websites where a business may execute reputation supervision is the responses system in eBay,[10] and Wikipedia. Search results are the main target of reputation supervision efforts. A number of the tactics utilized by reputation management firms range from the following:[11] Bettering the marking and search engine optimization of company-published materials, including white papers and great customer recommendations in order to press down adverse content.[12] Posting original, great websites and social media information, with the aim of outperforming negative results in research online.[13] Submitting online press releases to authoritative websites in order to promote brand occurrence and reduce negative content material. Submitting legal take-down requests if an individual believes they have been libeled.[14] Getting mentions from the business or individual in third-party sites that rank highly on the internet.[14] Creating imitation blogs pretending to be a different person that shares precisely the same name to be able to push down negative search engine results on the genuine person or brand.[14] Applying spam bots and denial-of-service attacks to force sites with harming content off of the web totally.[14] Astroturfing thirdparty websites by creating confidential accounts that create positive reviews or perhaps lash out against negative ones.[14] Proactively offering free products to prominent critics.[15] Proactively answering public criticism stemming by recent improvements.[15] Ethics[edit]

The practice of reputation supervision raises many ethical...

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